What is needed:

Domain Name
A domain name is a unique name/address that identifies your site on the Internet. It should be indicative of the content of the site.

Web Designer/Developer
A web designer is one part of the architectural team and implements the layout, writes the code for the website, and maintains the site on the host’s server. The web developer is the second part of the architectural team and provides the design for the mechanical design of the site.

Host
The host is the Internet Service Provider (ISP) that holds the actual web pages of your site and maintains the address on their server that people enter into their browsers.

Home page
The page the viewer is first introduced to. It sets the tone of the site and  links to subsequent pages. It is the most important page on your site. First impression are critical.

Subsequent Pages
Layout and planning are very critical to every web site and the pages designed for the support of the home page are an important part of a continuing story line. Without a good plan the most important information or the hottest product remain unseen. 

Consultation
Prior to construction; layout and design are determined in order to build an effective site.

Purpose of Site
Is your site for marketing, dispersal information, personal, a business presence, collecting information, or a virtual business card?

Title, Keywords and Description
These items are necessary for search engines to categorize your site correctly. Although these items may not be seen they play a key role in visibility of your site.

Features to incorporate